BY JHONI | OCTOBER 10, 2020 | MEDIA PRESS KIT
What is a media kit? Why do I need one?Simply put, a media kit is visually appealing and convenient way to show a brand why they should work with you. A great way to look at a media kit, or media press kit, is the same way an employer views your resume. It should condense all of your qualifications and accolades into a central document that is fully representative of your brand as an influencer. Think about it this way, does your media press kit answer all of the questions a potential employer would want answered?
If you want to work with brands as an influencer, you need a media kit!
What should I put in my media kit?1. A brief bio.
Talk about who you are. Where are you from? How long have you been an influencer? Talk about the things that you are into and the things that are true to your brand. If you are into makeup, this is a great place to include that you are a beauty blogger. If you are heavily into video games, this is where you would include that you are a youtube gamer, for example. Talk about things that give people an idea of what type of content you are prone to putting out.
6. I made my media kit...now what?
Ok. This is a great question. Don't go emailing your press kit to brands you want to work with all unsolicited. The press kit should be given to brands that request it. This usually happens at the beginning, when you are in the negotiation phase before a brand says they want to work with you. It is also beneficial to get your press kit to the influencer agency you work with!