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BY JHONI | AUGUST 26, 2020 | DOS AND DONT'S 've been wanting to do this blog since I started my influencer career. I want to talk about marketing to influencers. First, let's define the term "influencer". An influencer is short for "influence marketer". Influencers use their online influence to market products for companies and brands. With that said, companies also need to market TO influencers to get them on board with their product...this is where the problems begin.
There are several things that often happen to influencers in an attempt to get them to endorse certain products that, frankly, don't work. Lets break it down... I used the term "spamming" on purpose. This means it was an unsolicited interaction. I can honestly say that I get a link of some sort sent to my DM at least 3 times a day. Every time, I delete the message. This is why. I don't know you, therefore I don't trust you. With the amount of cyber scams happening on a daily, even on instagram, why would I click a link from a stranger? Think about this, between the people spamming about graphic logos, sugar babies, and getting a blue check, why would a message from someone else I don't know be different. The take home message is to offer value and build trust FIRST. Follow me, like some posts, show support for something I'm doing....(in my case, show me that you visited my blog 😏)...then when you turn around and say "hey can you check this out for me", I'll do it. I'll feel like there is a real person on the other side of the keyboard.
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By Jhoni | August 19, 2020 | My Everyday Makeup Routine | Beauty This is the part where I say that sooooooo many people have been asking me for my makeup routine. Believe it or not, that's actually mostly true (haha). The title of this blog might be slightly misleading. I call it my "everyday" makeup routine, but my eyes in the thumbnail look anything but "everyday". This brings me to my first point... Let's let go of the idea that "everyday" makeup has to look natural. Your everyday makeup can be WHATEVER you want it to be. If you're someone who likes to wear a smokey eye everyday, then thats YOUR everyday make up routine. Now let's get to it.. There are youtube videos and blogs that focus on achieving amazing looks with drugstore makeup and cheaper brands...this is not that. Total transparency, I use mostly designer makeup brands. Thats simply because I feel like they agree with my skin the best. I'll tell you all what I use but feel free to substitute it with your favorite products.
2 Concealer. My favorite thing in the makeup world is concealer. I use Mac Pro longwear concealer in 2 different shades. The first shade is NC45, this is my true matching skintone. Then I use NC42 as a hightlight shade. Ok, I take the highlight shade and a different angle brush, and trace the bottom of my eyebrow to the shape I want. I then take the natural shade and trace the top of my brows. Then, I take a blending brush (I use the mac 224) and I blend, blend, blend, then blend some more. Don't be that person with the visible eyebrow-concealer line.
5 Next, I add the concealer to my under-eye with a stipple brush in a circular motion. It buffs it really nice and creates a porcelain appearance. Depending on whether I want a more high-lighted appearance or not, I use either my NC45 or NC42 concealer. Usually I use the NC45, as I want a more natural look for the daily.  6 Ok. Brows are done. Eyes are done (except for lashes...that comes later), under-eyes are concealed. Time for powder. I use 2 different types of powder to set my face. I take the Mac mineralize Skinfinish Natural in medium deep and pat a generous amount under my eyes with a big fluffy brush. This is the lighter shade. Then I take the Skinfinish Natural in deep, my natural shade, and set the rest of my face: forehead, cheeks, chin...everything else except under my eyes...y'all know me by now....same brush... Then, I take that 224 blending brush from earlier and the bronzer, and snatch the sides of my nose. 7This step makes all the difference. BLUSH and HIGHLIGHT. I take the, say it with me, "same brush" as step 6 and add my favorite blush to the apples of my cheeks and temples. I then take a fan brush (no thats not the real name for it) and I apply my favorite highlighter! I add the highlighter to the tip of my nose, and to my cheekbones. My favorite highlighters and blushes change...but currently Mac desert rose is my favorite blush and Mac mineralize highlighter in Global Glow and Fenty Diamond Bomb are my favorite highlighters..I add them both.
By Jhoni | August 15, 2020 | My Loc products | Beauty Hey loc ladies and gents! I wanted to do a quick blog updating you all about my latest loc-care obsessions. As most of you know (or now know), I am a color treated loc lady. This means that loc care and maintenance is extremely important to me. This includes everything from the shampooing, to the daily loc moisturizing. Most importantly, for someone who is color-treated, CONDITIONER. This new company called "Peculiar Roots" makes a great product line, specifically catered toward people with locs. I honestly think all loc people should try these. These products truly make my locs feel AMAZING...and smell good. On another note, they are a black-owned company with amazing customer service and super cute packaging. (I might be the only person who cares about packaging, ha) I've attached my youtube video reviewing these products. After you watch this video, shoot me an email to [email protected] and let me know what y'all think! www.peculiarroots.com Oh yeah...of course I have a promo code for when you're ready to purchase: Jhoni10 BY JHONI | AUGUST 11, 2020 | Q&A WITH JHONI | LIFESTYLE I promise I'm not Hollywood. I get questions on my instagram frequently, but the way my life is set up, I can't always answer them immediately. I'm going to fix that problem STAT. I'm starting a monthly Q&A with Jhoni. This is where I'm going to answer the questions you have with details and even pictures! Ok, let's get into it...  How old are you?
I get this question a'lot....Please don't think I'm lying, but I'm 34...I promise. I was born in 1985. What is your ethnicity? I'm just a Black American. As far as I know, I'm not West Indian. I often get asked if I'm Trini....I'm not. With that said...I do enjoy West Indian music and food. I LOVE the food. How long have you been loc'd? I've been loc'd almost 5 years. It will be 5 years at the end of October. I'm super excited. Not sure how I'm going to celebrate! What did your hair look like when you loc'd it? Ok. I was the typical woman. I changed my hair up constantly!! I had a short brown pixie, a blonde pixie...I rocked a natural, I wore weave..both brown and blonde. I can honestly say the only style I didn't wear was braids or senegalese twists twists. I might be the only black woman in the world who never had box braids. (Nobody asked that, it's just a free tidbit lol) By Jhoni | August 5, 2020 | The Pros and Cons of not retwisting | Beauty Loc'd people, let's chat for a second. I want to have a super honest, uncandid chat. I feel like every loc'd person has been through this phase.... I remember wanting to loc my hair and telling myself that I wouldn't go without a retwist. My roots were always going to be slick and retwisted, PERIOD. Then....I loc'd my hair...and all of a sudden, the fuzzy root look grew on me. I would see women who wouldn't retwist, and I had to admit, I didn't hate it. Then I read into why women (and men) choose at some point in their loc journey to stop retwisting.... We all like to think of locs as a "low maintenance" style- one that requires almost no effort. I don't think I've ever been more wrong about anything in my life. First of all, the wash process is up there with calculus in terms of difficulty. Washing out products takes a year and drying takes about 4 and a half years (please note my sarcasm lol). The moisturizing is a full time job. When I say that, I mean you have to take the time to find a moisture routine that your hair thanks you for, then you have to actually do the routine at least 3 times a week...if you're color treated like me, then do it everyday. Every. Day.  Then, there's retwisting. After washing your hair for 5.5 years, as stated above, you 'have to' retwist...or do you? Dont get me wrong, unless you are free-forming, you absolutely must retwist occasionally, or you'll be a semi-freeformer, by default. However, the question is "What is all the hype around not retwisting?". If you're like me, you've been seeing ladies and gentlemen all over social media going extended periods of time without retwisting...I have become one of those people. I have not had a retwist since the beginning of June, 2020. Let me tell you why I jumped on the bandwagon:
#1 Locs, by nature of their design, get heavier and heavier as time goes on. I mean, think about it: all of the hair that your head sheds daily, ALL of it, stays in the loc. Naturally, this causes tension on the roots. #2 Another reason, that I deemed it necessary to try not retwisting is due to loc styling. Now, Im not known for intricate, tight loc styles, but I do a bun now and then (lol) and that has its own associated tension. #3 Lastly, retwisting encourages a tighter, thinner loc. Not thin, but thinner..slimmer is a better word. It encourages a slimmer loc. Now, though thick locs aren't immune to breaking, there is some truth to the fact that thinner locs break easier. In my mind, I feel like not retwisting as often, somewhat thickens up my locs, just a tad. BY JHONI | AUGUST 3, 2020 | CUTE DRESS WITH POCKETS | FASHION
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Jhoni LocranA loc and lifestyle blogger from New York, based out of North Carolina. Just a city girl who loves all things luxury :) Archives
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