By Jhoni | October 2, 2020 | 5 ways to make money as an influencer
I'm back. So let's just hop into it. Everyone aspires to be an influencer to make money, but I think that most people have a 1 dimensional view of how influencers are making money...but I'm here to give you the true tea- Keep reading..
1. Sponsored Social Media posts
The first way influencers make money is the most common way...sponsored social media posts. I think this is the way most new influencers think a majority of their money is going to be made. This refers to brands paying an influencer to post an advertisement on their Instagram or tik tok, etc. This is probably the basis for influence marketing. Generally speaking, some brands will solicit anyone with a large following to post their products. This is usually why it is difficult to leverage a ton of money from just sponsored posts. Combine ALL of the tips I'm about to give to maximize that coin!
2. Affiliate Marketing
The second way influencers can make money is through Affiliate Marketing. I'm sure you all have heard this term before. Affiliate marketing is when you get a specialized link from a company, and you make a commission off of every sale made using your link. This is a great way to make passive income if you like to sell (which all influencers better love) and if you can think of creative ways to make someone click a link! Here is the gag with some affiliate links-they are open links. If you're doing affiliate links correctly, you can make great money. That's because open links stay tied to you for up to 30 days (roughly). This means once a person clicks your link, anything they buy within the allotted time period from that site earns you a commission. They don't even have to buy what you were advertising! Imagine having a bunch of active links working at one time....I'm just saying....
3. Brand Ambassadorship
Another way you can make money as an influencer is through Brand ambassadorship. What is it? Brand Ambassadors should have a strong interest in the product and they advocate and sell the products from the brand to their followers. They are often, if not always, given a promo code to give to their followers. The influencer then gains a commission from each sale made using their promo code. Brands love these relationships because an influencer with a loyal following will generally garner a huge response to the products. Think about it, how many times have you purchased a product because your favorite celebrity used it? I have...plenty of times.
These last 2 ways I am going to discuss with you are soooooooooo underrated. Have a seat...edges are going to be snatched...
The extent of your influence should not just be instagram..or tik tok. Why? Because you don't own that. If Instagram decides to delete your account today because you used a wrong hashtag or someone hacks you...that's it....your influencer career is over. If your tik tok gets deleted, and tik tok is the only platform you have...your influencer career is over. So I know you're asking "what's the alternative". A YouTube...a blog...a website. Please don't forsake blogging or personal websites. They are both still very relevant. Not only do you own blog content, but a blog post can stay relevant in search engines for 6 months or longer...your Instagram post usually loses relevance after a few days. Brands know this, so a brand will pay more and you can leverage more money for a sponsored blog post (especially if you have a ton of monthly page views). Think about it....
5. Email lists
The last way I am going to talk you about is what you're reading right now....email lists! I promise you, nobody thinks about this but brands will absolutely pay for an email blast about their product. If you work your email list up to a decent amount of subscribers, you can leverage that for money.
I hope you got something out of this blast and discovered some different ways to earn money as an influencer. I want all of y'all to win! 🌹