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BY JHONI | May 30, 2023 | Givenchy Gtote | FASHION  Can we discuss this gorgeous handbag I bought??? Before you read on, this is a total luxury purchase. This bag was pretty expensive, so if you're not someone who believes in spending alot of purses, this may not be interesting to you. However, if you're one of my luxury gworls..keep reading!
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By Jhoni | September 7, 2021 | Guess who's back?! I've been gone for a minute, now I'm back with the jumpoff!  BY JHONI | OCTOBER 27, 2020 | WHAT I WISH I KNEW IN MY 20'S  Before you ask why I'm writing this....I'm 35. Let's just get this out in the open. Clear the air. Come to an understanding. I am that old😜. So I feel like since my 20's ended over 5 years ago, I'm old enough to do this blog (and a bunch of other things)...So let's chat!
1. If you want to switch careers...DO IT NOW This is easier said than done. I know that most of the time in your twenties, you don't know you want to switch careers until you're in your 30's (ie. me), but if you feel like this might not be the career for you...SWITCH. It is much easier to do it younger. You won't have to account for as much dead time (time when you're not working). You also probably have less responsibility in your 20s (no husband/wife or child) and you are free to explore careers! 2. SAVE YOUR MONEY. PROTECT YOUR CREDIT There isn't a whole lot to say about this because the title speaks for itself. You'll thank your younger self later. BY JHONI | OCTOBER 10, 2020 | MEDIA PRESS KIT  What is a media kit? Why do I need one?Simply put, a media kit is visually appealing and convenient way to show a brand why they should work with you. A great way to look at a media kit, or media press kit, is the same way an employer views your resume. It should condense all of your qualifications and accolades into a central document that is fully representative of your brand as an influencer. Think about it this way, does your media press kit answer all of the questions a potential employer would want answered?
If you want to work with brands as an influencer, you need a media kit! What should I put in my media kit?1. A brief bio. Talk about who you are. Where are you from? How long have you been an influencer? Talk about the things that you are into and the things that are true to your brand. If you are into makeup, this is a great place to include that you are a beauty blogger. If you are heavily into video games, this is where you would include that you are a youtube gamer, for example. Talk about things that give people an idea of what type of content you are prone to putting out. By Jhoni | October 2, 2020 | 5 ways to make money as an influencer  I'm back. So let's just hop into it. Everyone aspires to be an influencer to make money, but I think that most people have a 1 dimensional view of how influencers are making money...but I'm here to give you the true tea- Keep reading..
1. Sponsored Social Media posts The first way influencers make money is the most common way...sponsored social media posts. I think this is the way most new influencers think a majority of their money is going to be made. This refers to brands paying an influencer to post an advertisement on their Instagram or tik tok, etc. This is probably the basis for influence marketing. Generally speaking, some brands will solicit anyone with a large following to post their products. This is usually why it is difficult to leverage a ton of money from just sponsored posts. Combine ALL of the tips I'm about to give to maximize that coin! 2. Affiliate Marketing The second way influencers can make money is through Affiliate Marketing. I'm sure you all have heard this term before. Affiliate marketing is when you get a specialized link from a company, and you make a commission off of every sale made using your link. This is a great way to make passive income if you like to sell (which all influencers better love) and if you can think of creative ways to make someone click a link! Here is the gag with some affiliate links-they are open links. If you're doing affiliate links correctly, you can make great money. That's because open links stay tied to you for up to 30 days (roughly). This means once a person clicks your link, anything they buy within the allotted time period from that site earns you a commission. They don't even have to buy what you were advertising! Imagine having a bunch of active links working at one time....I'm just saying.... By Jhoni | September 13, 2020 | How to hear more yes's  I made this Blog pink to soften this blow...snatching edges...but I love y'all...So many small business owners or even influencers just getting started do a ton of “reaching out” and they either don't hear back or hear a no. I have a feeling I know why. Let’s talk about it. This may feel like redundant material, but I think it is so necessary to understand if you want to utilize influence marketing. Lets dive right into it with 4 major points.
1. Business is conducted via email. I know in this social media generation, we tend to think that a DM is the new email. It’s not. If you are attempting to secure any major campaigns with an influencer, it would behoove you to find this person’s email. I’ll use my instagram account as an example. I get, easily, 20 DMs per day. Most of them are spam or men shooting their shot. I don’t view my instagram DM as a place where business gets conducted, so if you send me a DM, my reply will be to send me an email. The second reason is that I WILL be discussing budgets...I don’t do free promo, so the kind of money I will be discussing needs to happen via email. Influencers pitching brands, the same thing applies. Do not dare DM a major company asking to work together. I guarantee you’ll get ignored. With that said, I'm sure you can DM some influencers and get a response...usually when you are offering free product for an IG post or shout-out. As people grow in their influencer journey, the prices they require increase, contracts are now necessary and business will be conducted via email. By Jhoni | September 7, 2020 | Q&A with Jhoni  New Month. New Q&AOk. As my follower count grows (I love y'all for that), I get new questions. For those of you new to my blog, I do a monthly Q&A. So feel free to email me or DM questions you would like answered. Now let's get into it.
Are you single? No. Lol. Its evident if you look at my social media..but I keep getting this question anyway. Are you going to color your hair again? Yes I am! Y'all been getting me together about my color fading lol. You have to remember that coloring your hair is a delicate process. The idea is balancing the beauty and the health. With that said, I can't color my hair as soon as the color isn't as vibrant. I have to make sure that the moisture is there, the protein is there and that my hair is happy first. So, I will be coloring it very soon! I'm happy with the moisture level of my locs. I'm also working on some sponsorship behind this next dye job..because..well...Im an influencer lol. Do you do free promo? This is a great question. For the most part, businesses want to give free product in exchange for promo through an influencer's page. Influencers have to be careful, though, to not keep accepting free product for deliverables that they want to be paid for. There are certain deliverables I will accept free product for, however, for the most part my services require a budget. BY JHONI | AUGUST 26, 2020 | DOS AND DONT'S 've been wanting to do this blog since I started my influencer career. I want to talk about marketing to influencers. First, let's define the term "influencer". An influencer is short for "influence marketer". Influencers use their online influence to market products for companies and brands. With that said, companies also need to market TO influencers to get them on board with their product...this is where the problems begin.
There are several things that often happen to influencers in an attempt to get them to endorse certain products that, frankly, don't work. Lets break it down... I used the term "spamming" on purpose. This means it was an unsolicited interaction. I can honestly say that I get a link of some sort sent to my DM at least 3 times a day. Every time, I delete the message. This is why. I don't know you, therefore I don't trust you. With the amount of cyber scams happening on a daily, even on instagram, why would I click a link from a stranger? Think about this, between the people spamming about graphic logos, sugar babies, and getting a blue check, why would a message from someone else I don't know be different. The take home message is to offer value and build trust FIRST. Follow me, like some posts, show support for something I'm doing....(in my case, show me that you visited my blog 😏)...then when you turn around and say "hey can you check this out for me", I'll do it. I'll feel like there is a real person on the other side of the keyboard. By Jhoni | August 19, 2020 | My Everyday Makeup Routine | Beauty This is the part where I say that sooooooo many people have been asking me for my makeup routine. Believe it or not, that's actually mostly true (haha). The title of this blog might be slightly misleading. I call it my "everyday" makeup routine, but my eyes in the thumbnail look anything but "everyday". This brings me to my first point... Let's let go of the idea that "everyday" makeup has to look natural. Your everyday makeup can be WHATEVER you want it to be. If you're someone who likes to wear a smokey eye everyday, then thats YOUR everyday make up routine. Now let's get to it.. There are youtube videos and blogs that focus on achieving amazing looks with drugstore makeup and cheaper brands...this is not that. Total transparency, I use mostly designer makeup brands. Thats simply because I feel like they agree with my skin the best. I'll tell you all what I use but feel free to substitute it with your favorite products.
2 Concealer. My favorite thing in the makeup world is concealer. I use Mac Pro longwear concealer in 2 different shades. The first shade is NC45, this is my true matching skintone. Then I use NC42 as a hightlight shade. Ok, I take the highlight shade and a different angle brush, and trace the bottom of my eyebrow to the shape I want. I then take the natural shade and trace the top of my brows. Then, I take a blending brush (I use the mac 224) and I blend, blend, blend, then blend some more. Don't be that person with the visible eyebrow-concealer line.
5 Next, I add the concealer to my under-eye with a stipple brush in a circular motion. It buffs it really nice and creates a porcelain appearance. Depending on whether I want a more high-lighted appearance or not, I use either my NC45 or NC42 concealer. Usually I use the NC45, as I want a more natural look for the daily.  6 Ok. Brows are done. Eyes are done (except for lashes...that comes later), under-eyes are concealed. Time for powder. I use 2 different types of powder to set my face. I take the Mac mineralize Skinfinish Natural in medium deep and pat a generous amount under my eyes with a big fluffy brush. This is the lighter shade. Then I take the Skinfinish Natural in deep, my natural shade, and set the rest of my face: forehead, cheeks, chin...everything else except under my eyes...y'all know me by now....same brush... Then, I take that 224 blending brush from earlier and the bronzer, and snatch the sides of my nose. 7This step makes all the difference. BLUSH and HIGHLIGHT. I take the, say it with me, "same brush" as step 6 and add my favorite blush to the apples of my cheeks and temples. I then take a fan brush (no thats not the real name for it) and I apply my favorite highlighter! I add the highlighter to the tip of my nose, and to my cheekbones. My favorite highlighters and blushes change...but currently Mac desert rose is my favorite blush and Mac mineralize highlighter in Global Glow and Fenty Diamond Bomb are my favorite highlighters..I add them both.
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Jhoni LocranA loc and lifestyle blogger from New York, based out of North Carolina. Just a city girl who loves all things luxury :) Archives
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